Where the Suckers Moon: The Life and Death of an Advertising Campaign - eBook  -     By: Randall Rothenberg
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Where the Suckers Moon: The Life and Death of an Advertising Campaign - eBook

Vintage / 2013 / ePub

$11.99 (CBD Price)
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CBD Stock No: WW37284EB

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Product Information

Format: DRM Protected ePub
Vendor: Vintage
Publication Date: 2013
ISBN: 9780307833549
ISBN-13: 9780307833549
Series: Vintage

Publisher's Description

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

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