WILL THEY SOMEDAY FILL THAT OUT OF EDEN- SHAPED HOLE?
On the heels of the announcement of Out of Edens retirement, the advent of V3 is almost too good to be true. Three sisters making urban-savvy music for the kingdom? It sounds eerily familiar.
The comparisons dont end there: Atlanta siblings LaToya, Sacha and Shelley Vinsons silky, airy harmonies are almost a dead-ringer for those of the Tennessee girls and are put to good use on their national self-titled debut for EMI Gospel.
As is typical with out-of-the-gate R&B albums, first impressions are important, a fact that is somewhat lost on the groupor, in this case, their producers. Instead of setting things ablaze with a fiery opener, V3 sets the pace with Let Go, a futuristic bit of pop and electro-funk that works when removed from its surroundings but that wouldve proved more useful elsewhere on the album.
Even after that curious thesis statement, Love Makes the World Beautiful and I Need You prove to be difficult
follow-upsboth too smooth and sedate to make a memorable mark in a landscape that, for the most part, uses rhythm and beats-per-minute to gauge hotness. I Need You, in particular, is the worst offendera passionate, yet ultimately unremarkable ballad, not to mention a dreadful choice for a first single.
Thankfully, and not surprisingly, the trio hits the spot as soon as it pays homage to the ATL in Take Me There, a smoldering crunk-n-b anthem of the Ciara order, whispered vocals and all. This and the devil-bashing Lets Take It are winners not only for their executionwhich perfectly channels Lil Jon and Jazze Phas production work on Ciaras biggest hitsbut also because of how rare they sound in the context of urban gospel music, which, to this day, has yet to produce a bona fide crunk-pop banger.
From there, the album is markedly less threatening, either diving headlong into maudlin balladry or entertaining mid-tempo sensibilities. Neither of these is an inherently bad move; instead, theyre simply misguided choices for an inaugural effort that, in theory, should showcase the chic vibrancy and exuberance of these three young ladies.
These inconsistencies notwithstanding, V3 need not worry. As with the Out of Eden sisters, it took trial-and-error and a couple of middle-of-the-road albums before they veritably found their footing in the ever-developing Christian R&B circuit.
ANDREE FARIAS CCMMagazine.com
Tale of Three Sisters
LaToya, Sacha and Shelley Vinsonaka V3are three sister from Atlanta, Ga. Their mother was a recording artist and their father a pastor. Their music is a blend of gospel and R&B, and the trios recently released self-titled debut (EMI Gospel), was produced by Antonio Neal (Kierra KiKi Sheard, DJ Maj), Josiah Bell (tobyMac, David Crowder Band) and Robert Marvin (tobyMac). And their imaging? Fashion guru Isaac Mizrahi and celebrity stylist Alexander Allen (Beyonce, Fantasia, Jennifer Lopez) transformed these one-time kindergarten teachers into camera-ready recording artists. See emigospel.com for more info.
Paul: Youre sisters and there are three of you, but what does the V stand for?
Shelley: Actually, there are six girls in our family! Yes, our parents were trying to get that boy, but after the sixth girl they decided to stop. We are the younger three of the six, and the V stands for our last name, which is Vinson.
Paul: Whats your goal as a group for your ministry and also for your career?
LaToya: Well, we want to continue to keep ministry first in everything that we do and eventually branch off into other things like mentoring more young people, writing books, producing our own music, continuing to write not just for ourselves but for other artists. And, also, we want to continue to partner with organizations that are impacting our youth in a positive way and maybe one day start our own!
Paul: Do the three sisters ever have fights?
sacha: Yes, we do have occasional discussions! [laughs] When we do have disputes they are really funny. Because we know each other so well, we pretty much know how the argument is going to go when we start it. But the great thing about it is that our love for each other is so strong that we are able to have our spats and get over it the next minute. Its great because you cant do that with everybody.
Paul: If you could go on tour with anyone, who would it be?
LaToya: We would love to do a tour with young, fun artists like KiKi Sheard, GRITS, Ayiesha Woods and new artists such as Shonlock or 21:03. We would really just have a great time traveling with people like that who are working hard to impact this generation in a positive way like we are!
Paul Colman- CCMMagazine.com