Unique: Telling Your Story in the Age of Brands and Social Media
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Baker Books / 2012 / Paperback
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Unique: Telling Your Story in the Age of Brands and Social Media

Baker Books / 2012 / Paperback

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Stock No: WW017605


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Product Description

You may be a pastor, a ministry or nonprofit leader, or an entrepreneur, filmmaker, writer or artist. Whatever your story or message, Phil Cooke reveals the new rules for communicating that message in the twenty-first century. He shares his road-tested strategies for getting noticed in a media-driven culture. Regardless of the size of your vision or organization, Phil's remarkable insights will give you the tools to tell your story, be heard and truly connect with a changing world.

Product Information

Format: Paperback
Number of Pages: 256
Vendor: Baker Books
Publication Date: 2012
Dimensions: 8.5 X 5.50 (inches)
ISBN: 0801017602
ISBN-13: 9780801017605

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Publisher's Description

Today's culture is more connected than any time in history, but all of this connectivity comes with a price. We live in a world that's become cluttered, distracted, and disrupted by social media, with the average person receiving as many as 5,000 messages a day in one form or another. If you're a pastor, nonprofit leader, artist, filmmaker, entrepreneur, or creative professional in this hyper-connected, highly distracted world, how do you get your unique idea, project, or vision on the radar of the people who need to respond?

In Unique, Phil Cooke, a highly respected media producer and consultant, addresses both the challenges and the opportunities of branding and social media in the 21st century. If you have a vision or message to share with the world, Unique provides a blueprint to cut through the clutter, communicate your story, and impact your audience.

Author Bio

From religious media to humanitarian and cause marketing, Phil Cooke--consultant, strategist, and media activist--is unparalleled at helping religious and nonprofit organizations and their leaders tell their story to the world. He has appeared on MSNBC, CNBC, and CNN, and his work has been profiled in The New York Times, The Los Angeles Times, and The Wall Street Journal. Phil also speaks at workshops, seminars, and conferences globally.

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