Truth That Sticks: How to Communicate Velcro Truth in   a Teflon World  -     By: Avery T. Willis, Mark Snowden
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Truth That Sticks: How to Communicate Velcro Truth in a Teflon World

NavPress / 2010 / Paperback

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Product Description

Did you know that more than 93 million Americans don't read? So how can we communicate the Word of God so that oral and visual learners can remember it? Introducing the concept of Bible storytelling, Willis and Snowden equip you to reach the digital generation through stories, dialogue, drama, and song---strategies to share timeles truths!

Product Information

Format: Paperback
Number of Pages: 240
Vendor: NavPress
Publication Date: 2010
Dimensions: 8.25 X 5.5 (inches)
ISBN: 161521531X
ISBN-13: 9781615215317

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Publisher's Description

Today in America, half of the people won’t or don’t read that much. Begin creatively transforming the lives of this generation by using first-century methods of teaching—storytelling, drama, and dialog. The “TruthSticks” strategy is a revolutionary approach using the DNA of the first century disciplemaking that will
  • Use Bible Storying to effectively make disciples at all levels
  • Unite families by using fun methods to disciple children
  • Revitalize small groups
  • Develop a disciplemaking church
A creative tool to use in leadership, evangelism, or missionary work.

Author Info

Avery T. Willis is an international speaker, leader, author and conference leader. He is the executive director of the International Orality Network (ION). He has served as a pastor, missionary to Indonesia and Senior Vice President of the International Mission Board, SBC, where he directed 5600 missionaries. He holds a Th.D. in missiology. He is the author or co-author of more than twenty books including the MasterLife Discipleship Series that has been translated in more than fifty languages. He directs the Orality Issues Group for the Lausanne Committee for World Evangelism.
Mark Snowden has served more than 20 years with the North American Mission Board and the International Mission Board of the Southern Baptist Convention. He worked with storying pioneers Jim Slack and J. O. Terry. Mark has become a world-class storying trainer and developed an oral Bible for a predominantly Muslim people group in Central Asia. He worked with Avery Willis on the Following Jesus audio series and the Lausanne orality project that resulted in Making Disciples of Oral Learners. He presently trains church planters in storying.

Publisher's Description

Have you ever wondered why more than half the Bible is narrative? God had it written that way so people who were nonreaders could remember it. Today, we live in a literate society, but many people in our increasingly digital age choose not to read. Using techniques proven to work worldwide with oral learners, Truth That Sticks shows you how to communicate timeless truth with the digital generation--plus the 93 million Americans who can't, won't, or don't read. Avery Willis and Mark Snowden introduce you to effective disciple-making using stories, dialog, drama, and songs to make truth stick.

In Truth that Sticks: How to Communicate Velcro Truth in a Teflon World, Avery T. Willis Jr. and Mark Snowden write about telling Bible stories that will hold people’s interest while sticking God’s truth to their hearts. People remember and learn a lot from stories: nearly every American can summarize multiple movie plots and watching television and blockbusters has altered the public's conscience. People are more likely to watch a movie than pick up a book. Yet, most churches are primarily sermon-based. This book demonstrates why churches should use Bible storytelling to teach God’s Word, and it shows the effects on churches that have done so.

From the beginning, the authors, who have international Bible storytelling experience, give support for the practice. Every account of its practice shows its effectiveness and how receptive people are to it. Reflection questions end each chapter, and short true stories of people and storytelling are sprinkled throughout, always in relation to the surrounding text.

The conversational writing is remarkably smooth for a two-author work, neither awkward nor choppy. The chapters progress well, none seeming out of place. The examples of the effectiveness of storytelling, however, and the "how to communicate" in the subtitle, led me to expect that the book would explain the storytelling process in detail. Such explanations, as far as helping me tell Bible stories, weren’t included, though a section after the appendix listing oral resources was.

Overall, Truth that Sticks is an interesting book about developing effective ministry in the 21st century. Willis and Snowden collaborated well. Whereas I would appreciate an inclusion of storytelling instructions, the book’s primary purpose of showing the usefulness of storytelling is effectively fulfilled. Believers interested in alternative methods of making disciples will appreciate and learn much from this book. Storytelling does help truth stick. – Meredith Sell,

Product Reviews

3.7 Stars Out Of 5
3.7 out of 5
3.7 out Of 5
(3.7 out of 5)
3.7 out Of 5
(3.7 out of 5)
Meets Expectations:
4 out Of 5
(4 out of 5)
of customers would recommend this product to a friend.
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  1. Ohio
    Age: 25-34
    Gender: female
    3 Stars Out Of 5
    Truth That Sticks by Willis & Snowden
    November 29, 2010
    Age: 25-34
    Gender: female
    Quality: 3
    Value: 3
    Meets Expectations: 4
    Jesus taught his disciples and the crowds with parables- so why are we stuck behind pulpits giving litergies chock full of biblical references that congregants probably aren't even reading? Lets face it, most people these days aren't learning from what they read, they are oral learners. This book focuses on making truth stick like velcro in a post-modern "teflon" world. This book suggests that in order to make truth stick, you need to learn how to really reach people (by storying, not "preaching at"), and to disciple them (teach them to do what you do, by storying). I really found this book interesting! It changed the way I think about preaching, and the job of the preacher- it's not to deliver the most eloquent homoly that no one understands, but it's truly to story the Bible to people, in ways they can remember those stories!! What good is a church full of people who possibly own Bibles they don't read and don't know anything about, but at least there are beautifully delivered sermons, when there can be a church full of people who truly understand and hunger for God's word...even when that means changing the delivery! The only thing I didn't care for in this book was that it was a slow read. I had to struggle to keep turning pages and not give up on it completely.I recommend this book to anyone in a church leadership position, from a pastor to a lay leader- even to someone who is considering being in leadership. **I was given this book to review for free by NavPress for a completely honest review**
  2. Ontario
    Age: 35-44
    Gender: female
    3 Stars Out Of 5
    Left wanting more...
    November 10, 2010
    Wanda Costinak
    Age: 35-44
    Gender: female
    Quality: 3
    Value: 3
    Meets Expectations: 3
    What would Jesus do? This common question could be rephrased to ask, How did Jesus do it? when wanting to know how Jesus taught truth to people in the 1st century. Avery T. Willis Jr. and Mark Snowden try to answer this question in their book Truth That Sticks: How to Communicate Velcro Truth in a Teflon World. The challenge of making disciples in the 21st century is greater with the increase of less literate ways of communication and a generation who prefer these oral and visual means of communicating. The "TruthSticks" strategy introduced in the book involves using interactive Bible storying methods to provide fun ways to disciple children, revitalize small groups, and develop disciple making churches.

    As an elementary school teacher, I was very interested in the methods proposed in this book for the less literate and oral learners in the classroom. While not directly applicable in some aspects, I did come away with some new strategies for planting God's Word deeper into these young hearts.

    I often found portions of the book light on practical "how-to's" and heavy on statistics and anecdotal success stories. The photographs at the beginning of each chapter often do not seem to relate well to the chapter title and the reflection questions at the end of each chapter lack depth.

    While bringing an important and valuable tool to the discipleship toolbox, I feel the authors could have gone into much greater detail to help implement the changes needed to help make Bible storying a regular part of the disciple-making process. This book would be better suited to the lay leader or those that lack formal theological education. I was left wanting much more_ I give this book 3 stars out of 5.
  3. Canton, GA
    Age: 35-44
    Gender: male
    5 Stars Out Of 5
    Discipleship the Jesus Way
    October 26, 2010
    Pastor Russell
    Canton, GA
    Age: 35-44
    Gender: male
    Quality: 5
    Value: 5
    Meets Expectations: 5
    Just enter your local or online bookstore and you will find just about every approach you could imagine on making disciples. However, I just read "Truth that Sticks", by Avery Willis Jr. and Mark Snowden, and I believe this book tops them all. Why? Because it is a call to make disciples the way Jesus did. How did Jesus make disciples? He invested His life in others and shared truth through the use of stories, or as they are called in the Bible parables. Everybody likes a good story and stories can be told over and over again.

    As a preacher and teacher of the truth, I love to share God's word. "Truth that Stick" points out that; "Preaching is like spraying milk out upon babies hoping that they will catch something in their mouth. Discipling involves one on one or face to face relationship and communications." I believe that as communicators of truth we have been doing just that. Spraying God's truth and hoping that it lands in the mouth of others. The problem is that while Jesus did "preach" to the masses he made disciples through one on one or small group interaction. Simply put, he invested in their lives to get His "life" inside them. "Truth that Sticks" has challenged me to stop trying to reinvent the wheel of discipleship and do it the way that Jesus did and created us for.

    When we tell the stories of the Bible we are repeating the revelation of God to man over and over again. We must engage the God given senses or "loops" that he gave us with the "hooks" of His truth. "Truth that Sticks" will do just that for leaders, teachers, preachers, parents, children and generations to come.

    "Truth that Sticks", is a must read for communicators of the Word of God. I embrace Jesus' model for discipleship and the truth's presented in this book. I am going to start "storying" the truths of God word so that it can greatly impact the lives of others. I highly recommend this book to be read and put into action. You will not be disappointed.
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