The Selling of the President   -     By: Joe McGinniss
Buy Item InStock14.40$14.40 Retail: $16.00 Save 10% ($1.60) Add To Cart


Add To Wishlist

The Selling of the President

Penguin Books / 1988 / Paperback

$14.40 (CBD Price)
|
Retail: $16.00
|
Save 10% ($1.60)
In Stock
CBD Stock No: WW112405

Black Friday Again
* This product is available for shipment only to the USA.
* This product is not available for expedited shipping.

Product Description

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking - and how that script came to be. It introduces Harry Treleaven, the first adman to suggest the issues bore votes, that image is what counts. Roger Ailes, a PR man who coordinated the TV presentations that delivered the product. Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS cast the image that sold America a President; and the candidate Richard Nixon himself - a politician running on television for the highest office in the land. In his introduction, Joe McGinniss discusses why - unfortunately - his classic book is as pertinent today to understanding our political culture as it was the year it was published.

Product Information

Format: Paperback
Number of Pages: 253
Vendor: Penguin Books
Publication Date: 1988
Dimensions: 7.72 X 5.06 X 0.51 (inches)
ISBN: 0140112405
ISBN-13: 9780140112405

Publisher's Description

What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces:

  • Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
  • Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
  • Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
  • And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

Author Bio

Joe McGinniss was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon's image for the American public during the presidential campaign of 1968. In 1969, with the publication of The Selling of the President, Joe McGinnis immediately became a nonfiction star of the first rank. His other books include Heroes, Going to Extremes, Fatal Vision, Cruel Doubt, and a novel, The Dream Team. He lives in Williamstown, Massachusetts.

Product Reviews

Be the first to write a review!

Ask Christianbook

Back
×

Ask Christianbook

What would you like to know about this product? Please enter your name, your email and your question regarding the product in the fields below, and we'll answer you in the next 24-48 hours.

If you need immediate assistance regarding this product or any other, please call 1-800-CHRISTIAN to speak directly with a customer service representative.

Find Related Products

Author/Artist Review

Start A New Search