The Selling of the President
The Selling of the President   -     By: Joe McGinniss
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Expected to ship on or about 09/11/18.
Stock No: WW112405
Penguin Random House / 1988 / Paperback
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The Selling of the President

Penguin Random House / 1988 / Paperback

Expected to ship on or about 09/11/18.
Stock No: WW112405


This product is not available for expedited shipping.
* This product is available for shipment only to the USA.

Product Description

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking - and how that script came to be. It introduces Harry Treleaven, the first adman to suggest the issues bore votes, that image is what counts. Roger Ailes, a PR man who coordinated the TV presentations that delivered the product. Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS cast the image that sold America a President; and the candidate Richard Nixon himself - a politician running on television for the highest office in the land. In his introduction, Joe McGinniss discusses why - unfortunately - his classic book is as pertinent today to understanding our political culture as it was the year it was published.

Product Information

Format: Paperback
Number of Pages: 253
Vendor: Penguin Random House
Publication Date: 1988
Dimensions: 7.72 X 5.06 X 0.51 (inches)
ISBN: 0140112405
ISBN-13: 9780140112405

Publisher's Description

What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces:

  • Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
  • Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
  • Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
  • And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

Author Bio

Joe McGinniss was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon's image for the American public during the presidential campaign of 1968. In 1969, with the publication of The Selling of the President, Joe McGinnis immediately became a nonfiction star of the first rank. His other books include Heroes, Going to Extremes, Fatal Vision, Cruel Doubt, and a novel, The Dream Team. He lives in Williamstown, Massachusetts.

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