Add To Cart
- Media Type▼▲
- Author / Artist▼▲
- Top Rated▼▲
Number of Pages: 766
|Publication Date: 2012|
- Includes in-depth analyses of well-known case studies incrisis communication, from terrorist attacks to HurricaneKatrina
- Explores the key emerging areas of new technology and globalcrisis communication
- Provides a starting point for developing crisis communicationas a distinctive field research rather than as a sub-discipline ofpublic relations or corporate communication
Sherry J. Holladay is Professor atthe Nicholson School of Communication at University ofCentral Florida, USA. She is the author of numerous articlesrelated to corporate communication.
Together, they have co-authored It’s Not Just PR(2007), PR Strategy and Application (2010) and ManagingCorporate Social Responsibility: A Communication Approach(2011). All titles are published by Wiley-Blackwell.
|“The inherent fascination of anunfolding crisis combined with an engaging style make the handbook,although occasionally dense, a thoroughly engaging read and anessential resource for anyone interested in the field of crisiscommunication. Summing Up: Highly recommended. Students, upper-division undergraduate and up; researchers;faculty; professionals. ” (Choice, 1 July 2012)|