The Discipline of Market Leaders
The Discipline of Market Leaders  -     By: Michael Treacy
Buy Item $16.19 Retail: $17.99 Save 10% ($1.80)
In Stock
Stock No: WW407198
Running Press / 1997 / Paperback
Quantity:

Add To Cart

Paypal Buy Now
Add To Wishlist
Quantity:


Add To Cart

Paypal Buy Now
Wishlist

The Discipline of Market Leaders

Running Press / 1997 / Paperback

In Stock
Stock No: WW407198


This product is not available for expedited shipping.
* This product is available for shipment only to the USA.

Product Information

Format: Paperback
Number of Pages: 210
Vendor: Running Press
Publication Date: 1997
Dimensions: 8.31 X 5.34 (inches)
ISBN: 0201407191
ISBN-13: 9780201407198

Publisher's Description

The classic bestseller outlining tactics for any business striving to achieve market dominance

What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.

Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Author Bio

Michael Treacy is the President and founder of Treacy & Company. He is the author of Double Digit Growth: How Companies Achieve It No Matter What and a frequent contributor to the Harvard Business Review. Formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy has a PhD from the MIT Sloan School of Management and an engineering degree from the University of Toronto.



Fred Wiersema is a business strategist and the author of The New Market Leaders: Who's Winning and How in the Battle for Customers, among other books. He received his PhD in business administration from Harvard.



Ask a Question

Find Related Products

Author/Artist Review

Back
×

Ask a Question

What would you like to know about this product? Please enter your name, your email and your question regarding the product in the fields below, and we'll answer you in the next 24-48 hours.

If you need immediate assistance regarding this product or any other, please call 1-800-CHRISTIAN to speak directly with a customer service representative.