'Hits the bull's-eye with every chapter... Very highly recommended.' - The Independent
This is a fully updated new edition of the bestselling guide for anyone who is thinking of starting their own business. It covers both the strategic and practical issues in the ideal level of detail for budding entrepreneurs, and is full of insider tips which will help give your business the edge in a tough marketplace.
Vera Hughes and David Weller have over 30 years' experience running their own successful small business, after leaving successful careers leading large companies which belonged to other people.