Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets - eBook
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets - eBook  -     By: Geoffrey A. Moore
Buy Item $14.99
In Stock
Stock No: WW69851EB
HarperCollins e-books / 2009 / ePub
Add To Cart


Add To Wishlist
Add To Cart


Wishlist

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets - eBook

HarperCollins e-books / 2009 / ePub

In Stock
Stock No: WW69851EB


Have questions about eBooks? Check out our eBook FAQs.

* This product is available for purchase only in certain countries.

Product Information

Format: DRM Protected ePub
Vendor: HarperCollins e-books
Publication Date: 2009
ISBN: 9780061808630
ISBN-13: 9780061808630

Publisher's Description

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Author Bio

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

Product Reviews

Be the first to write a review!

Ask Christianbook

Find Related Products

Author/Artist Review

Back
×
Back
×

Ask Christianbook

What would you like to know about this product? Please enter your name, your email and your question regarding the product in the fields below, and we'll answer you in the next 24-48 hours.

If you need immediate assistance regarding this product or any other, please call 1-800-CHRISTIAN to speak directly with a customer service representative.