Standing out is no longer optional
Too many people believe that if they keep their heads down and work hard, theyll be recognized on the merits of their work. But thats simply not true anymore. "Safe" jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make
a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everythings been saidand shouted from the rooftopshow can your ideas stand out?
Fortunately, you dont have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyonewith hard workcan do the same. Whether its learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart.
Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas.
Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. Buteven more importantits also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world cant afford for the best ideas to remain buried inside you. Whether its how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and its time to be bold.
From the Hardcover edition.
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