Standing out is no longer optional
Too many people believe that if they keep their heads down and work hard, theyll be recognized on the merits of their work. But thats simply not true anymore. "Safe" jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make
a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everythings been saidand shouted from the rooftopshow can your ideas stand out?
Fortunately, you dont have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyonewith hard workcan do the same. Whether its learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart.
Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas.
Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. Buteven more importantits also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world cant afford for the best ideas to remain buried inside you. Whether its how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and its time to be bold.
DORIE CLARK is a marketing and strategy consultant and frequent contributor to the Harvard Business Review, Entrepreneur, and Forbes. She consults and speaks to a diverse range of clients, including Google, the World Bank, Microsoft, and Morgan Stanley. She is also an adjunct professor of business administration at Duke Universitys Fuqua School of Business. Her first book was Reinventing You. You can access more than four hundred free articles on her Web site, www.dorieclark.com, and follow her on Twitter @dorieclark.
"For those just starting a career or trying to reinvent themselves, this book is a great choice. The ideas presented are practical ways of establishing your brand and your influence as an expert."
"[Stand Out] provides an almost painless way to uncover and build your 'brand."
"Its easy to admire a thought leader; its much harder to become one. Stand Out illuminates
the path. With compelling advice from many of the worlds top influencers, as well as her own impressive journey, Dorie Clark has written a highly accessible book thats both informative and motivating."
Adam Grant, Wharton professor of psychology and author of Give and Take
"This is the book for you if you are starting any kind of personal, professional, or societal movement. Clark has penned a breakthrough process for taking your big idea from infancy to maturity. Read this book and your revolution will be officially in motion. Highly recommended."
Michael Port, author of Book Yourself Solid
"In todays crowded marketplace, having a great résumé or business idea is not enough to be successful. In Stand Out, Dorie Clark clearly and powerfully teaches you how to become a recognized expert in your field, leading to more opportunities, income, and impact in the world."
Pamela Slim, author of Body of Work
"This isnt another book about marketing. Its a book about how to develop an idea and a voice powerful enough to deserve a powerful following and real influence. Its about how to stand out in the ways that matter."
Ryan Holiday, author of The Obstacle Is the Way and Growth Hacker Marketing
"Dorie Clark has developed an engaging resource to differentiate yourself in todays marketplace. From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others."
Keith Ferrazzi, author of Never Eat Alone and Whos Got Your Back
"Dorie Clark is a thought leader in how to be a thought leader. Shes an expert in how to be an expert. Her book offers clear tips on how to stand out, whether youre a blogger, a rocket designer, or a laundry machine reviewer."
A. J. Jacobs, author of The Know-It-All