Many books are published addressing evangelistic concerns of the urban and suburban churches, but few speak to the rural churches. With different concerns and dynamics than larger churches, rural congregations need to find ways to break down barriers built up over years of close physical contact with little spiritual challenge. Many rural churchgoers do not engage their fellow churchgoers, and so many never evangelize those with whom they do business with every day. This can be a problem when those same people constitute ones entire sphere of acquaintances.
<>Rural Evangelism<> is not a primer on evangelism, but rather attempts to refocus the evangelistic ministry of rural churches into a vibrant and active arm of the church. Leaving evangelistic instruction to dedicated ministries (such as Way of the Master or Evangelism Explosion), Ruffcorn rightly focuses on the Holy Spirit's role in evangelism while dealing with rural struggles in evangelism.