Reaching Millennials: Proven Methods for Engaging a Younger Generation  -     By: David Stark
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Reaching Millennials: Proven Methods for Engaging a Younger Generation

Bethany House / 2016 / Paperback

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Product Description

Proven Methods for Churches to Attract and Engage Young People

One question faces every church leader looking to the future: How do we attract younger generations? Many things have been tried, but in this book, church consultant David Stark shares practical methods that have been proven to work in a variety of congregations.

Stark helps leaders identify and use their church's strengths to engage millennials, even those with negative views of Christianity. Based on principles that built the church of the New Testament, he shows how churches today can reach out to their communities in ways that align with the natural, positive interests of young people.

Product Information

Format: Paperback
Number of Pages: 224
Vendor: Bethany House
Publication Date: 2016
Dimensions: 8.50 X 5.50 (inches)
ISBN: 0764217232
ISBN-13: 9780764217234

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Author Bio

David Stark ( is president of BusinessKeys International, a consulting practice that serves churches as well as businesses. A former pastor, he has worked with churches for more than twenty years, focusing on strategy, leadership, small-group ministries, and lay empowerment. David's previous books include LifeKeys: Discover Who You Are and Christ-Based Leadership. He and his family live in Minneapolis.

Product Reviews

4.3 Stars Out Of 5
4.3 out of 5
4.7 out Of 5
(4.7 out of 5)
4.7 out Of 5
(4.7 out of 5)
Meets Expectations:
4.3 out Of 5
(4.3 out of 5)
of customers would recommend this product to a friend.
Displaying items 1-3 of 3
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  1. 3 Stars Out Of 5
    Book Review: Reaching Millennials
    June 7, 2016
    Quality: 4
    Value: 4
    Meets Expectations: 3
    In Reaching Millennials: Proven Methods for Engaging a Younger Generation, David Stark utilizes his decades-long experience in church leadership and church consulting alongside information and statistics from interviews and research. Stark writing is easy to read and understand, and Reaching Millennials is relatively short in length. Stark divides Reaching Millennials into two major sections: mindset and methodology. In the introduction, he writes Without the right mindset in your church, any methodology has a great chance of failure. This provides an important connection between the two sections.

    I am a millennial, so I found it especially interesting to read Reaching Millennials. That being said, I have been involved in the church for a long time and have not been wounded or offended in the ways Stark describes. While I think Stark is correct in teaching that outreach to millennials requires a change in some thinking patterns, I do not think that churches should change to accommodate every whim of millennials. Overall, millennials are used to being catered to and this can lead to entitlement. I think the church would do well to balance tradition and relevance. Just as some churches need to learn to understand cultural shifts or changes, younger generations need to learn to accept, respect, and learn from tradition and firm doctrine. This aspect is missing in Reaching Millennials.

    I also thought Starks writing was conflicting at times. The first part of Reaching Millennials, Stark gives the impression that Christians and churches should limit speech or actions about divisive issues, faith, beliefs, and testimonies. However, in the Methodology section, Stark gives examples of churches who are utilizing testimonial evenings, Bible studies and other events to attract millennials.

    I am undecided whether I would recommend Reaching Millennials. While Stark shares some important thoughts and statistics, his approach seems like it could exacerbate the entitlement of millennials. Writing as a millennial myself, I think churches could learn from Reaching Millennials, but should not forgo tradition, firm doctrine, and the interests of non-millennials.

    Disclaimer: I received a free copy of this book from the publisher in exchange for an honest review. The opinions I have expressed are my own.
  2. 5 Stars Out Of 5
    Great read and a nice launch pad for further discussion
    June 7, 2016
    Quality: 5
    Value: 5
    Meets Expectations: 5
    I was very excited to see David Stark's Reaching Millennials become available as part of the Bethany House blogger reviewer program. Despite being around for almost 40 years at this point, the spread of people born between 1978 and 1998 seem to be the least understood and - in the opinions of many - the most difficult to work with in America's recent history. I was pleased to see Stark tackling the question of how to engage this generational group, and how to keep them engaged, especially since he has both a business and a religious background of working specifically with these "Millennials."

    I appreciated that Stark begun by addressing the mindset with which evangelism and Christianity as a whole are approached by older generations - and exactly why that just doesn't cut it anymore. Though he glazed over it, I was glad he did mention the great distrust of the church my generation developed in the 90s, when the rules were stricter than ever and the congregants seemed the least interested in following those rules for themselves but still very invested in making sure everyone else 'measured up.'

    The fact as I see it is that there's been a massive disconnect between the church and the people, and Stark illustrated not only the disconnect but also the way to reconnect in a way that was simple, precise, and easy to understand. The chapters are short, based almost entirely in biblical principle with a smattering of personal experience, and packed with information. I think that this book is not only worth a read - for those in the Millennial group as much as those outside of it - but also a great place to start a conversation between the various generations about the differences between us and the ways that we can work together to bridge those gaps.

    Overall, well done, and I'm glad to have been able to be one of the bloggers reviewing this book.
  3. Australia
    Age: 55-65
    Gender: female
    5 Stars Out Of 5
    May 20, 2016
    Age: 55-65
    Gender: female
    Quality: 5
    Value: 5
    Meets Expectations: 5
    I found it a bit slow going at the start but persisted as this is a very important subject. David gives lots of personal illustrations and brings hope to the doom and gloom atmosphere of dying churches. His context is the American scene, which is different from Australia or Indonesia, where I live, but I think the principles are transferable.

    All in all, this book has some very worthwhile things to say and we trust it will bear fruit for the Kingdom.

    Thanks to Baker Publishing and Netgalley for a free copy to review.
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