Joseph Bartlett, author of Fundamentals of Venture Capital andother books, is an adjunct professor at NYU Law School.
Peter Economy, author of Consulting For Dummies and other books, isa business consultant.
First there was "Dating for Dummies," then "Indoor Grilling forDummies " and now ... "Raising Capital for Dummies."
The newest how-to book for novices from Wiley Publishing Inc., thepublishers of the popular "Dummies" series, comes at what could bea wickedly good time. With venture capitalists retrenching andso-called angel investors burned by the dot-com meltdown,fund-raising has become a tough task for venture capitalists.
"There's a lot of places to look for money that just doesn't occurto people," said Joseph Bartlett, co-author of the "Raising Capitalfor Dummies " book.
Offering advice from finding government resources to tappingfriends and family members for cash without causing feuds, theDummies guide walks business execs from the "embryo to the IPO"stages of a company's cash needs, says Mr. Bartlett.
If all else fails and a fund-raising effort comes up short, there'sanother guide that might be worth checking out: "Job Hunting forDummies. (The Wall Street Journal, September 6, 2002)
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