Questionnaire Design, Interviewing and Attitude Measurement, Edition 0002New  -     By: A. Oppenheim
Buy Item InStock60.51$60.51 Add To Cart


Add To Wishlist

Questionnaire Design, Interviewing and Attitude Measurement, Edition 0002New

Continuum International / 2000 / Paperback

$60.51 (CBD Price)
In Stock
CBD Stock No: WW451767

Flash Sale
* This product is available for shipment only to the USA.
* This product is not available for expedited shipping.

Product Information

Format: Paperback
Number of Pages: 312
Vendor: Continuum International
Publication Date: 2000
Dimensions: 8.92 X 6.54 X 0.90 (inches)
ISBN: 0826451764
ISBN-13: 9780826451767

Publisher's Description

This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.

Product Reviews

Be the first to write a review!

Ask Christianbook

Back
×

Ask Christianbook

What would you like to know about this product? Please enter your name, your email and your question regarding the product in the fields below, and we'll answer you in the next 24-48 hours.

If you need immediate assistance regarding this product or any other, please call 1-800-CHRISTIAN to speak directly with a customer service representative.

Find Related Products

Author/Artist Review

Start A New Search