The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide  -     By: Art Feinglass
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Jossey-Bass / 2012 / Paperback
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The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide

Jossey-Bass / 2012 / Paperback

In Stock
Stock No: WW336076


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Product Information

Format: Paperback
Number of Pages: 336
Vendor: Jossey-Bass
Publication Date: 2012
ISBN: 1118336070
ISBN-13: 9781118336076

Publisher's Description

Nonprofit organizations must employ effective, professional publicrelations techniques in order to get the recognition, support anddollars they need to fulfill their missions. The PublicRelations Handbook for Nonprofits offers you the firstcomprehensive guide to all the practices organizations need to dowell in their efforts to do good. This title examines all theelements, tools and processes involved in an effective nonprofit PRcampaign.

Offering a combination of theory and practice, it shows you howto market to your key audiences, both inside and outside of yourorganization. In addition to helping you understand you targetmarkets and shaping your message for your audience, Feinglassdiscusses all the key public relations vehicles, including:

  • news releases
  • press kits
  • brochures
  • newsletters
  • annual reports
  • direct mail
  • advertising
  • the internet
  • special events

A final chapter walks you step by step through the process ofdeveloping your own comprehensive public relations campaign.

Author Bio

Art Feinglass is founder and president of Access Communications, Inc., a New York-based training and public relations firm. He is an adjunct professor at New York University's George H. Heyman, Jr. Center for Philanthropy and Fundraising, where he teaches courses in public relations for nonprofits. He has more than twenty years of experience in public relations for nonprofits and serves on the Communications Advisory Committee of the American Red Cross in Greater New York. He can be reached at www.artfeinglass.com.

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