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|Title: The Power of Potential: How a Nontraditional Workforce Can Lead You to Run Your Business Better|
By: Tom D'Eri9, With Sara Grace
Number of Pages: 256
Vendor: Thomas Nelson
Publication Date: 2023
|Dimensions: 9.00 X 6.00 (inches)|
Weight: 2 pounds
Stock No: WW0228850
"This is a powerful, game-changing book, a book for anyone who has ever built a hiring process or managed a team. Tom's approach is changing lives."
Seth Godin, Author of This is Marketing
Discover how supporting employees with autism unlocked new ways of running a businessand revealed transformative lessons for all of us.
Rising Tide Car Wash in Parkland, Florida, isnt average in any way. When Tom DEri and his father John bought the location in 2013, it was struggling. Now its one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable. Over 500,000 cars a year drive away sparkling. Rising Tide has become a media darling, featured on The Today Show, NBC Nightly News, and in magazines including Entrepreneur, National Geographic, and Forbes.
Why so much hoopla over a successful car wash? Roughly 80 percent of Rising Tides workforce consists of people with autism. While part of the success comes from their mission, that doesnt explain the excellence that permeates every aspect of the business: service quality, customer experience, teamwork, management, and organizational design. Put any aspect of the DEris operation against other businesses, and youll find they have the edge.
The Power of Potential tells the inspiring, surprising reason why: The washs excellence isnt in spite of their unusual workforce, but because of it. Thanks to their unconventional staff, the Rising Tide team was able to discover and correct common problems that typically fly under the radar in businesses. By spotting and correcting these hidden problems, any business, with any kind of workers, can achieve unexpected wins and leave average behind. The common problems include:
To our surprise, solving the four problems changed who we were as a company. The result was four unexpected wins that added up to a culture of excellencebut leadership is needed to reinforce what matters.
Tom D'Eri has dedicated his career to unleashing human potential by creating organizational systems and culture that empower people to grow. Tom is the Co-Founder and COO of Rising Tide Car Wash, an organization that employs over 90 individuals with autism in a successful car wash business. Tom is also the Co-Founder of Rising Tide U an organization dedicated to teaching others how to harness the autism advantage. Tom is a Forbes 30 Under 30 social entrepreneur and speaks regularly at Fortune 500 companies, international conferences, leadership development programs, and universities.
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