The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, and letters to reports to produce sharper and more productive copy through the power of persuasion.
Karen Mannering has twenty years as experience as a professional writer. She has studied the psychology of persuasion in-depth, and helped thousands of people to become more persuasive in business and personal situations.