"Yes, you can laugh while having your consciousness raised. This memoir proves it. "
O, The Oprah Magazine
"If you read nothing else this year, discover this book."
New York Journal of Books
"...irresistible-- a charming, laugh-out-loud-funny memoir of a Pakistani Muslim boy growing up in the western world. Full of suprises, hard to put down."John Berendt, author of Midnight in the Garden of Good and Evil
"...beautifully written, funny and endearing, and in its own quiet way, important."Sue Townsend, author of the Adrian Mole books
"I could not put the book down. I laughed at Imran's memories of his childhood. I marveled at his ability to look at his stumbles with such fearless honesty and I shared his gentle, wry irritation at the unfairness of the world.
The greatness of this book is easy to understand. Read it and you will come to know Imran Ahmad as though you have spent a lifetime growing up with him. You will warm to his wonderfully self-deprecating humor and, almost incidentally, you will learn a lot about yourself and a vast amount about the complex multicultural confusion of growing up as an immigrant Pakistani Muslim in England. This is a wise and witty book about the new cultural reality of globalization."Bruce Elder, Sydney Morning Herald
'Hurrah for a memoir that isn't miserable! Hurray for Imran Ahmad's terrific sense of humor ... an entertaining, moving and thoroughly thought-provoking tale of our times.' The Daily Mail
'A compelling quest for belonging ...' Guardian
"... very clearly and vividly written, it's funny and perceptive about schools and neighbors and friends and girls and especially about the narrator himself, with his continuing puzzlement about religion, his smartly pressed clothes, and his apparently naïve fixation with cars."Philip Pullman, author of The Golden Compass series
"... humour makes a powerful tool when socially relevant ... successful in striking that balance, by presenting a thought-provoking debate even as it makes you laugh out loud."The Hindu