Business & Marketing

The Student Leadership Challenge: Student Workbook and Personal Leadership Journal will teach students to take the initiative and make a difference in the world! Student leaders will learn to mobilize others to want to make things happen in their organization, and discover how to transform values in actions, visions into reality, obstacles into innovation, and risks into rewards.

Based on the “Five Practices of Exemplary Leadership” model, this workbook turns the abstract concept of leadership into easy-to-follow practices and behavior. A “Student Leadership Practices Inventory” is included to help students use the result to support their ongoing leadership development; additional modules explore each of the Five Practices and include action components, activities, and examples. The last module is the personal leadership journal, and is designed to support students as they provide leadership and walk through taking deliberate action, reflecting on and learning from the outcome of their decisions, and taking action again.

190 pages, softcover. High School.

Introduce your older students to the fundamentals of commerce with this easy-to-use elective! Just watch the lectures, complete homework problems, check solutions, and take the exams. Future capitalists will explore how goods and services are developed and distributed; and examine economic, governmental, social, and environmental forces that relate to the marketing function. Ideal for business career or CLEP prep.

Being a good entrepreneur requires different skills than being a good employee. Inspire your creative id ea-generators with this one-semester elective from Switched-On Schoolhouse. Using interactive computer-based lessons, tests, quizzes, and multimedia presentations, high school students will learn about the creation, development and organization of a small business, as well as the pros and cons of being your own boss. Grades 9-12. 1 semester.

Start on the early road to success while having fun, learning new skills, and making money with this guide of more than fifty entrepreneurial ideas.

Filled with delightfully simple business ideas, Better than a Lemonade Stand! is a fun guide packed with creative ideas that show how to start a business with little or no start-up costs, attract and retain customers, develop negotiating skills, and more.

Originally written and published when the author was only fifteen years old, Better than a Lemonade Stand! has already helped thousands of kids start their own profitable small businesses. Now an adult and father himself, Daryl Bernstein has polished and expanded his book for a new generation of budding entrepreneurs.

This indispensable resource includes more than fifty, fun, simple business ideas—complete with tips about supplies, time needed, what to charge, and how to advertise—all completely updated with strategies based on Bernstein’s own experience as a successful entrepreneur and father.