Higher Level Store Link vs. Deeper Level Product Link
Affiliates often ask which kind of link works better, a store link, or a product link. Both have their advantages and depending on your site(s) theme, one may be a better fit than the other.
If you are just starting out, we strongly suggest featuring both. A high level link for your visitors who are interested in only shopping to quickly access the site; and a series of lower level, targeted links that feature a specific product or author.
You can't assume that your visitors know about all the great deals or even the latest products that are out there. Combining easy access with a targeted focus on specific products is a key for success.