Ogilvy on Advertising - eBook
Ogilvy on Advertising - eBook  -     By: David Ogilvy
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This product will be released on 01/22/18
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Stock No: WW44512EB
Vintage / 2013 / ePub
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Ogilvy on Advertising - eBook

Vintage / 2013 / ePub

This product will be released on 01/22/18
Email me when this product is available.
Stock No: WW44512EB


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* This product is available for purchase only in the USA.

Product Information

Format: DRM Protected ePub
Vendor: Vintage
Publication Date: 2013
ISBN: 9780804170055
ISBN-13: 9780804170055
Series: Vintage

Publisher's Description

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

Author Bio

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

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