From a leader in nonprofit marketing, a hands-on guide to the bestpractices in doing marketing for your organization.
In today's challenging economic climate, every nonprofitorganization needs an organization-wide commitment to acomprehensive marketing strategy that increases awareness andsupport. Nonprofit Marketing Best Practices teaches provenmarketing techniques that can help your nonprofit stand out amongthe growing number of organization competing for funding, programs,and volunteers.
Introducing services marketing as the foundation for nonprofitmarketing planning, this essential handbook addresses vital issuesincluding:
* How to market intangibles
* Defining services and service products
* The unique characteristics of service products
* The marketing-related needs and wants of nonprofits
* Best practices marketing strategies and tactics
* Marketing successes, marketing failures, and companydemographics
Nonprofit leader John Burnett shares everything he's learned duringmore than three decades managing and consulting nonprofits of everyshape and size. Steering clear of business school jargon, NonprofitMarketing Best Practices provides the advice and tools you need tounderstand the challenging environment of nonprofit marketing andthe most effective ways to achieve maximum marketing success foryour organization.
Filled with winning marketing concepts, Nonprofit Marketing BestPractices follows an accessible format that actually instructsreaders on how to put strategies into effect for theirorganization. Written for every nonprofit organization, large orsmall, this must-have book equips you with the best practices innonprofit marketing-what to do, what not to do, and how to do itbetter.