Nonprofit Marketing Best Practices
Nonprofit Marketing Best Practices   -     By: John J. Burnett
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Wiley / 2007 / Hardcover
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Nonprofit Marketing Best Practices

Wiley / 2007 / Hardcover

In Stock
Stock No: WW791898


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* This product is available for shipment only to the USA.

Product Information

Format: Hardcover
Number of Pages: 288
Vendor: Wiley
Publication Date: 2007
Dimensions: 9.00 X 6.00 (inches)
ISBN: 047179189X
ISBN-13: 9780471791898

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Publisher's Description

From a leader in nonprofit marketing, a hands-on guide to the bestpractices in doing marketing for your organization.
In today's challenging economic climate, every nonprofitorganization needs an organization-wide commitment to acomprehensive marketing strategy that increases awareness andsupport. Nonprofit Marketing Best Practices teaches provenmarketing techniques that can help your nonprofit stand out amongthe growing number of organization competing for funding, programs,and volunteers.
Introducing services marketing as the foundation for nonprofitmarketing planning, this essential handbook addresses vital issuesincluding:
* How to market intangibles
* Defining services and service products
* The unique characteristics of service products
* The marketing-related needs and wants of nonprofits
* Best practices marketing strategies and tactics
* Marketing successes, marketing failures, and companydemographics
Nonprofit leader John Burnett shares everything he's learned duringmore than three decades managing and consulting nonprofits of everyshape and size. Steering clear of business school jargon, NonprofitMarketing Best Practices provides the advice and tools you need tounderstand the challenging environment of nonprofit marketing andthe most effective ways to achieve maximum marketing success foryour organization.
Filled with winning marketing concepts, Nonprofit Marketing BestPractices follows an accessible format that actually instructsreaders on how to put strategies into effect for theirorganization. Written for every nonprofit organization, large orsmall, this must-have book equips you with the best practices innonprofit marketing-what to do, what not to do, and how to do itbetter.

Author Bio

John J. Burnett (Denver, CO) is a Professor of Marketing and Director of the DU Marketing Roundtable at the Daniels College of Business at the University of Denver. During his 37-year career as a university professor, and tenure at six universities, he has worked with such nonprofit organizations as The Boys Club of America, The American Red Cross, Lubbock General Hospital, the National Parks Service, the Denver Zoo, and Easter Seals. Burnett has authored/co-authored 16 books, including the number one textbook in advertising. He is one of a handful of authors who have conducted primary research on the disabled consumer.  The impetus for this book is the one-half-day workshop he developed 15 years ago and has presented numerous times to nonprofit marketers, entitled Marketing for Nonprofits: A Strategic Approach.

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