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|Format: DRM Free ePub|
Vendor: B&H Books
Publication Date: 2011
Both Thom and Jess Rainer are uniquely qualified to undertake this work: Thom, because of his extensive statistical experience and his position as the CEO of LifeWay, and Jess, because of the fact that he is, himself, a millennial. The research that is the basis of this book was conducted on a representative sample of 1200 Millennials, and had a sampling error of less than three percent. Each of the main hallmarks of the study results is featured as a chapter of the book.
The millennial generation is notable for the way it has progressed from its parent generations. The study indicates that the great majority of Millennials hold great optimism for the future. It has become evident that the new generation is much more open to diversity. However, it was also found that only 13 percent of Millennials considered spirituality to be very important in their lives.
Overall, this book provides a very accurate body of knowledge on the millennial generation, yet it makes this information very accessible to the average reader. The authors do a good job of not foisting stereotypes on those they are studying, and they remain laudably unbiased. This book will be an excellent resource for anyone seeking to interact with the up-and-coming generation, and will be especially valuable to those in ministry who need to learn about who they are ministering to. Aaron Johnson, www.ChristianBookPreviews.com