Masculinity by Design: Finding True North
Stock No: WW096235
Masculinity by Design: Finding True North  -     By: James W. Bradford, With Mindy Bradford

Masculinity by Design: Finding True North

Iron Stream / 2023 / Paperback

Expected to ship on or about 03/15/26.
Stock No: WW096235

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Iron Stream / 2023 / Paperback
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Product Information

Title: Masculinity by Design: Finding True North
By: James W. Bradford, With Mindy Bradford
Format: Paperback
Number of Pages: 176
Vendor: Iron Stream
Publication Date: 2023
Dimensions: 5.50 X 8.50 X 0.32 (inches)
Weight: 11 ounces
ISBN: 1563096234
ISBN-13: 9781563096235
Stock No: WW096235

Publisher's Description

God Designed Men for a Specific Purpose


Masculinity is not just under attack; there is a concerted effort to marginalize it. As culture has embraced situational ethics and relative truth, men are losing hope and understanding of their purpose in both family and society. Life is hard, and we can't do this alone. This book is a call to manhood as designed by God. Masculinity is not only needed but necessary for a healthy home and society.


James W. Bradford reflects upon the lessons he has learned from his life as he intricately weaves God's Word into the messages. Through his unique storytelling, he calls men to rise up and assume their role as leaders in their families.

Author Bio

James W. Bradford, a father of three, has spent his life passionately speaking to men about their call to manhood according to God’s design. Jim endured a challenging home life in his early years, met the Lord in his early twenties, and lived a life of trials and traumas along the way. Through continued will and determination, Jim has shared many failures and successes from his time in the military, president of three multimillion-dollar companies, and youth pastor to point others to the power of Jesus. 

Mindy Bradford, a mother of two, is a retired special-education teacher. She graduated in 1989 from Asbury University with a bachelor of arts in education. In 2009, she earned her master of science in special education from Southern Illinois University. In church, Mindy has been involved in music ministry, children’s ministry, and short-term missions. She also has volunteered in various charity groups and local church events.

Editorial Reviews

“Children need fathers who show the way. When Jesus says, ‘The Son can do nothing by himself. He does only what he sees the Father doing,’ He is explaining that His life and work here on earth is a reflection of what God the Father is modeling. The supernatural masculinity Jesus reflected in the Gospels had its source and substance in the Father.

Jim Bradford believes, as I do, that God intentionally modeled masculinity for us to show it through us. Thank God for Masculinity by Design, which puts this information into practical and biblical context for men and their families, modeling the Father’s heart as Jesus’ heart. More than ever, we need Christlikeness modeled in the home, and the book you hold in your hand is your map to follow.”

—Kenny Luck, author of Dangerous Good: The Coming Revolution of Men Who Care, founder of Every Man Ministries


“This book is a must-read for all who truly want to be on God’s championship team. Jim Bradford was known as Coach Bradford to one of my mentees, Ricky Sailor, when he was in high school. Ricky called me early one Sunday morning and invited me to his church to hear Coach Bradford preach. Jim’s message was ‘Many Options, but One Choice.’ After my NFL-playing days ended three decades ago, I was presented with many options, but there was only one choice.

Jim’s book will help you make the right choice when you come to a crossroad in life. Journey with someone who has traveled the journey. Masculinity by Design is a playbook that is going to produce winners in the Greatest Game of All . . . the Great Commission.”

—Tyrone Keys, retired NFL player with Buccaneers, Chargers, and 1986 Super Bowl Champion Bears


“I’ve known Jim Bradford, aka Coach Bradford to me, since I was sixteen years old. Many of the teachings he is providing in his new book, Masculinity by Design, have been piercing my ears, heart, and soul for twenty-five years. His perspective of spiritual masculinity is firm and challenging at times but, with love, is easily received. I believe men will be able to recalibrate their relationship with God and their loved ones!

Although he is no longer stalking the opposing team and coaching young men to be the best they can be, Jim is now walking in his calling, coaching men to be back to our original design.”

—Ricky Sailor, founder of Unsigned Preps and sports agent


Masculinity by Design was written by a man for men. So, why is a woman endorsing it? Men, you may not know this, but your wife and children are your biggest cheerleaders. We truly, wholeheartedly, want you to succeed as husbands and fathers, to be the loving head of households God intended you to be. Jim Bradford, and more importantly, God, has this same desire for you!

So, wives, give Masculinity by Design to your man, in love, then allow him to read it on his own time and in his own way. Author Jim Bradford does not hold back, and your man will need intimate time with God for conversations that are specific to him. Allow God to inspire your husband, not you, through this process.

Men, if you read this book with an open heart and great humility, it will be life changing! Jim Bradford shares his own life experiences, successes and failures, both as a provider and as head of his household. He asks questions to get you to think and offers scripture so you’ll know his message is God-inspired. Find time with this book. Read it slowly. Meditate. Reflect. Then share with your family how God is speaking to you. Your wife and your children will love you for that!

And as Jim would say, ‘Blessings on your journey.’”

—Lori Marett, author, screenwriter, editor, and mentor


“Timely. Necessary. Vital information. Hard-hitting and to the point. Jim and Mindy Bradford have penned a much-needed work to help reestablish the role of men in the family. In a world where the hierarchy God set in place is being stomped flat, this book helps reawaken the hearts of men, their value, and their role as the spiritual guide and example in their families. Masculinity by Design, uses scripture, common sense, and prayer to motivate and revive the role of men. A must-read not only for men but for women as well—as the design God has put into motion comes to life.”

—Cindy K. Sproles, best-selling, award-winning author of Meet Me Where I Am, Lord and What Momma Left Behind

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