Marketing Warfare

Name: Marketing Warfare
Price: 19.80 USD
Availability: InStock
ISBN: 9780070527263

By: Al Ries, Jack Trout

McGraw-Hill / 1997 / Paperback

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Product Information

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Title: Marketing Warfare
By: Al Ries, Jack Trout
Format: Paperback
Number of Pages: 216
Vendor: McGraw-Hill
Publication Date: 1997

Dimensions: 8.10 X 5.50 X 0.68 (inches)
Weight: 10 ounces
ISBN: 0070527261
ISBN-13: 9780070527263
Stock No: WW527263

Publisher's Description

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More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".