Marketing Warfare  -     By: Al Ries, Jack Trout
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Marketing Warfare

McGraw-Hill / 1997 / Paperback

$16.20 (CBD Price)
Retail: $18.00
Save 10% ($1.80)
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CBD Stock No: WW527263

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Product Information

Format: Paperback
Number of Pages: 216
Vendor: McGraw-Hill
Publication Date: 1997
Dimensions: 8.10 X 5.50 X 0.68 (inches)
ISBN: 0070527261
ISBN-13: 9780070527263

Publisher's Description

More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".

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