Marketing in 4 Weeks: The Complete Guide to Success: Teach Yourself / Digital original - eBook
Marketing in 4 Weeks: The Complete Guide to Success: Teach Yourself / Digital original - eBook  -     By: Eric Smith, Nick Salter, Brian Davies
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Teach Yourself / 2015 / ePub
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Marketing in 4 Weeks: The Complete Guide to Success: Teach Yourself / Digital original - eBook

Teach Yourself / 2015 / ePub

In Stock
Stock No: WW68201EB


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Product Information

Format: DRM Protected ePub
Vendor: Teach Yourself
Publication Date: 2015
ISBN: 9781473605305
ISBN-13: 9781473605305

Publisher's Description

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.

This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success:

Week 1: Marketing In A Week
Week 2: Digital Marketing In A Week
Week 3: Social Media Marketing In A Week
Week 4: Public Relations In A Week

ABOUT THE SERIES
In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Author Bio

Eric Davies is a leading marketing expert who consults companies across the globe. Nick Smith runs a consultancy advising SMEs on digital marketing. Brian Salter (Beijing, China) has worked as a public relations expert and journalist on four continents. He has written several successful and well-respected books on the subject.

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