"Management fads in higher education will never be the same.Birnbaum's penetrating analysis reveals in the clearest possibleterms why fads die an early death."
--Burton R. Clark, Allan M. Carter Professor Emeritus of HigherEducation and Sociology, University of California, LosAngeles
"Anyone in higher education leadership should read this criticaland amusing book. It goes much further than the dull descriptionsof management techniques for universities and colleges. It is fair,convincing, and well documented."
--Frans van Vught, Rector Magnificus, University of Twente, TheNetherlands
When is a management innovation truly a good idea, and when is itonly a fad? In this thoughtful book, Robert Birnbaum scrutinizesthe rise and fall of management fads in higher education since the1960s. He shows administrators and faculty how to move beyond thehype of new fads to make wise, informed decisions and adopt soundmanagement policies.
Birnbaum begins by analyzing the historical development of sevenmajor management systems in higher education. From these histories,he develops a model for understanding the life cycle of managementinnovations, including their creation, development, and eventualadoption or abandonment. He then explains the social andenvironmental factors that make institutions vulnerable to fads,plus the psychological issues that may lead academic managers tosupport failing fads. This comprehensive resource is for anyone whowants to understand how management innovations can be used tostrengthen the educational and social purposes of highereducation.
To read the first chapter of this book, Seeking the Grail: TheNever-Ending Quest, click here.