Management Fads in Higher Education: Where They Come From, What They Do, Why They Fail
Management Fads in Higher Education: Where They Come From, What They Do, Why They Fail  -     By: Robert Birnbaum
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Wiley / 2000 / Hardcover
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Management Fads in Higher Education: Where They Come From, What They Do, Why They Fail

Wiley / 2000 / Hardcover

In Stock
Stock No: WW44564


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Product Description

When is a management innovation truly a good idea, and when is it only a fad? In this thoughtful and engaging book, Robert Birnbaum takes a critical look at the rise and fall of management fads in higher education since the 1960's. He shows higher education administrators and faculty how to move beyond the hype of new fads to make wise, informed decisions and adopt sound management policies.

Product Information

Format: Hardcover
Number of Pages: 272
Vendor: Wiley
Publication Date: 2000
Dimensions: 9 X 6 (inches)
ISBN: 0787944564
ISBN-13: 9780787944568

Publisher's Description

"Management fads in higher education will never be the same.Birnbaum's penetrating analysis reveals in the clearest possibleterms why fads die an early death."
--Burton R. Clark, Allan M. Carter Professor Emeritus of HigherEducation and Sociology, University of California, LosAngeles
"Anyone in higher education leadership should read this criticaland amusing book. It goes much further than the dull descriptionsof management techniques for universities and colleges. It is fair,convincing, and well documented."
--Frans van Vught, Rector Magnificus, University of Twente, TheNetherlands
When is a management innovation truly a good idea, and when is itonly a fad? In this thoughtful book, Robert Birnbaum scrutinizesthe rise and fall of management fads in higher education since the1960s. He shows administrators and faculty how to move beyond thehype of new fads to make wise, informed decisions and adopt soundmanagement policies.
Birnbaum begins by analyzing the historical development of sevenmajor management systems in higher education. From these histories,he develops a model for understanding the life cycle of managementinnovations, including their creation, development, and eventualadoption or abandonment. He then explains the social andenvironmental factors that make institutions vulnerable to fads,plus the psychological issues that may lead academic managers tosupport failing fads. This comprehensive resource is for anyone whowants to understand how management innovations can be used tostrengthen the educational and social purposes of highereducation.
To read the first chapter of this book, Seeking the Grail: TheNever-Ending Quest, click here.

Editorial Reviews

"Vintage Birnbaum--crisp and ironic, with a contrarian touch.Management fads in higher education will never be the same.Birnbaum's penetrating analysis reveals in the clearest possibleterms why fads die an early death."(Burton R. Clark, Allan M.Cartter Professor Emeritus of Higher Education and Sociology,University of California, Los Angeles)
"College and university leaders will welcome Bob Birnbaum's newbook, Management Fads in Higher Education, largely because theenvironment for learning is changing so swiftly. It has becomeincreasingly difficult to separate passing fads from best-practiceimperatives. Birnbaum's analysis will be helpful to those who muststrain to discern the distinction."(Stanley O. Ikenberry,president, American Council on Education)
"This study will provide chapter and verse for university mid-rankadministrators and their faculty colleagues who have to absorb andreact to the latest Bright Idea imposed on the system bybusiness-oriented members of the board or state legislature. Inshowing how such fads have come and gone in the past forty years,Birnbaum also indicates that change has to take the universityculture into account: its politics, its working consensus,and--most of all--its values."(Mary Burgan, general secretary,American Association of University Professors)
"Anyone in higher education leadership should read this criticaland amusing book. It goes much further than the dull descriptionsof management techniques for universities and colleges. It is fair,convincing, and well documented."(Frans van Vught, RectorMagnificus, University of Twente, The Netherlands)

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