Making Sense of Strategy
Making Sense of Strategy  -     By: Tony Manning
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Thomas Nelson / 2005 / Paperback
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Making Sense of Strategy

Thomas Nelson / 2005 / Paperback

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Stock No: WW473618


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Product Information

Title: Making Sense of Strategy
By: Tony Manning
Format: Paperback
Number of Pages: 108
Vendor: Thomas Nelson
Publication Date: 2005
Dimensions: 9.06 X 6.10 X 0.28 (inches)
Weight: 6 ounces
ISBN: 081447361X
ISBN-13: 9780814473610
Stock No: WW473618

Publisher's Description

"Business strategy is not rocket science. It’s about using pertinent information to make smart decisions, and doing it fast enough to keep your business ahead of the curve. And while many companies have embraced the 24/7 business paradigm, their strategies come from the 9-to-5 era. Plain and simple, most strategic planning efforts fail because they can’t keep up with the evolving demands of the market. Standing apart from the piles of discarded management wisdom, Making Sense of Strategy provides real, practical insights and advice for 21st-century businesses. Top strategy consultant Tony Manning cuts through layer after layer of ""guru"" babble to bring the reader only the most genuinely valuable information: the questions that need to be asked, the principles that every organization and its people must adopt, and the tools that every company needs in order to develop their core business strategies and create profit. Manning’s refreshingly streamlined approach to strategy encompasses: * The value of shared ideas * The importance of creating and sustaining unique communities for your products or services * The link between a company’s values and those of its customers and shareholders * And why strategic management is ultimately a conversation, one that empowers its participants with a sense of purpose and ownership. A real-world, no-nonsense guide, Making Sense of Strategy is the key to turning plans into action -- fast!"

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