The Dip: A Little Book That Teaches You When to Quit (and When to Stick)  -     By: Seth Godin, Hugh MacLeod
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Portfolio / 2007 / Hardcover

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Product Information

Format: Hardcover
Number of Pages: 80
Vendor: Portfolio
Publication Date: 2007
Dimensions: 7.3 X 5.26 (inches)
ISBN: 1591841666
ISBN-13: 9781591841661

Publisher's Description

 

A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Author Bio

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.

Editorial Reviews

"A short read that should be on every entrepreneur's book list."—Entrepreneur.com
 
"Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons."—Chris Anderson, author of The Long Tail

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Availability: Expected to ship on or about 12/19/16. You may order this item now and we will ship it to you when it arrives. If you are charging this purchase to a credit card, you will not be charged for this item and its portion of your shipping charges until it is shipped.

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