The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (REV & Updatedtion)  -     By: Stephen Denning
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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (REV & Updatedtion)

Jossey-Bass / 2011 / Hardcover

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Retail: $27.95
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Product Information

Format: Hardcover
Number of Pages: 368
Vendor: Jossey-Bass
Publication Date: 2011
Dimensions: 9.27 X 6.35 X 1.22 (inches)
ISBN: 0470548673
ISBN-13: 9780470548677

Publisher's Description

How leaders can use the right story at the right time to inspirechange and action

This revised and updated edition of the best-selling book ALeader's Guide to Storytelling shows how storytelling is one ofthe few ways to handle the most important and difficult challengesof leadership: sparking action, getting people to work together,and leading people into the future. Using myriad illustrativeexamples and filled with how-to techniques, this book clearlyexplains how you can learn to tell the right story at theright time.

  • Stephen Denning has won awards from Financial Times, TheInnovation Book Club, and 800-CEO-READ
  • The book on leadership storytelling shows how successfulleaders use stories to get their ideas across and spark enduringenthusiasm for change
  • Stephen Denning offers a hands-on guide to unleash the power ofthe business narrative.

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