The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (REV & Updatedtion)
The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (REV & Updatedtion)  -     By: Stephen Denning
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Jossey-Bass / 2011 / Hardcover
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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (REV & Updatedtion)

Jossey-Bass / 2011 / Hardcover

In Stock
Stock No: WW548677


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Product Information

Format: Hardcover
Number of Pages: 368
Vendor: Jossey-Bass
Publication Date: 2011
Dimensions: 9.27 X 6.35 X 1.22 (inches)
ISBN: 0470548673
ISBN-13: 9780470548677

Publisher's Description

How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

  • Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ
  • The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
  • Stephen Denning offers a hands-on guide to unleash the power of the business narrative.

Author Bio

STEPHEN DENNING is a leading writer and consultant who consults to organizations in the United States, Europe, Asia, and Australia in the areas of leadership, innovation, business narrative, and management. He is the author of the acclaimed books Squirrel Inc., The Secret Language of Leadership, and The Leader's Guide to Radical Management.

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