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At its core, storytelling is about making sense of our experiences and finding meaning in the world around us. Our stories allow us to explore our deepest fears and desires, connect with others on a deeper level, and gain a sense of clarity and purpose. Story in the Storm provides practical guidance and inspiration for anyone looking to harness the power of storytelling in their personal or professional life.
In addition to its personal benefits, storytelling also has the power to solve complex problems and drive social change. From political campaigns and marketing strategies to scientific research and innovation, stories have been used to engage audiences, build consensus, and inspire action. Learn how storytelling can be used as a tool for social impact, highlighting real-world examples of successful storytelling campaigns and initiatives.
Ultimately, this book is a celebration of the human experience and the power of narrative to shape our lives and our world. Through insightful analysis, compelling case studies, and practical advice, this book invites readers to embrace the art of storytelling and discover the many ways in which it can enrich our lives and transform our world.
| Title: The Story Edge: How Leaders Harness the Power of Stories to Win in Business - eBook By: Kindra Hall Format: DRM Protected ePub Vendor: HarperCollins Leadership | Publication Date: 2024 ISBN: 9781400228614 ISBN-13: 9781400228614 Stock No: WW128041EB |
A holistic approach to innovation, connection, and problem-solving that has no expiration date.
Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and high-pressure decision-making, Kindra Hall—author of Stories That Stick—has a message that runs counter to much of the business acumen of the day: Now more than ever, good storytelling is a critical part of successful leadership.
From corporate initiatives and marketing strategies to scientific research and innovation, stories are the key ingredient to engaging audiences, building consensus, and inspiring action. The Story Edge will show you:
Hall masterfully interweaves storytelling theory with practical business scenarios, creating an engaging guide for present and future leaders. You'll learn how to embrace the art of storytelling and how to consider all angles of the story in every situation.
If there's one thing that will remain true—despite all the transformations we experience in business, culture, and innovation—it's the importance of story. Why? Because story is the original algorithm, the true universal language. And it's one of the most important tools we, as humans, have.
Kindra Hall is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. Kindra is one of the most sought-after keynote speakers trusted by global brands to deliver presentations and trainings that inspire teams and individuals to better communicate the value of their company, their products, and their individuality through strategic storytelling.
What began as a chance encounter at age 13 with a storytelling cassette tape grew into a passion for not only telling stories, but a mastery for teaching others the methods and science of storytelling so they can better tell their own.
She was a National Champion storyteller (yes, they have those), member of the Board of Directors of the National Storytelling Network and has her master’s degree in communications where she conducted original research studying the role of storytelling in defining and revealing organizational culture.
Kindra is a former Director of Marketing and VP of Sales and former Chief Storytelling Officer at SUCCESS Magazine. Today, Kindra’s work can be seen at Inc.com, Entrepreneur.com, SUCCESS, and more. Kindra’s message spans all industries, and her clients include Facebook, Hilton Hotels, Tyson Foods, Target, Berkshire Hathaway and the Harvard Medical School.
Regardless of the industry, Kindra has become a conference favorite for her clients. The blend of inspiration and education in her keynotes mean that audiences leave feeling excited and equipped to finally put their stories to work in a tangible way.
Kindra lives in Manhattan with her husband, young son, and daughter. When she is not traveling around the world speaking, Kindra can usually be found at spin class or in Central Park with her family.
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