Lead Like Ike: Ten Business Strategies from the CEO of D-Day - eBook  -     By: Geoff Loftus
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Lead Like Ike: Ten Business Strategies from the CEO of D-Day - eBook

Thomas Nelson / 2010 / ePub

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Product Information

Format: DRM Protected ePub
Vendor: Thomas Nelson
Publication Date: 2010
ISBN: 9781418560584
ISBN-13: 9781418560584

Publisher's Description

"A novel, intriguing—and more importantly—highly instructive approach enabling us to truly grasp fundamental management principles. In the person of Dwight Eisenhower planning and executing the D-Day landings and the subsequent liberation of Europe, these basic concepts are vividly brought to life. As Loftus rightly observes, no CEO ever faced a more daunting, pressure-filled, obstacle-laden mission than did Ike. Perfect reading for these turbulent times." —Steve Forbes, Chairman & CEO, Forbes Media

"Geoff Loftus has written an intriguing and highly useful book on Dwight Eisenhower’s extraordinary ability as a leader. If you liked Ike before, you’ll like him even more now. And you’ll be grateful to Geoff Loftus." —Christopher Buckley, author of Boomsday and Thank You for Smoking

"In Lead Like Ike, Geoff Loftus provides keen insights on management lessons drawn from one of the greatest battlefields in military history. The lessons may appear simple, but it’s the simplest management principles that we often forget: Listen to your people. Set your vision. Be consistent about your message. Let your managers manage." —Salvatore J. Vitale, Senior Vice President, The Conference Board

Who was the greatest CEO of the 20th century? A persuasive case can be made for General Dwight D. "Ike" Eisenhower, who undertook history’s most harrowing executive assignment: Operation Overlord, the Allied invasion of Nazi-occupied Europe on June 6, 1944. In Lead Like Ike, business journalist and communications guru Geoff Loftus weaves a fly on-the-wall narrative from Ike’s perspective as supreme allied commander overseeing the Normandy invasion. While swept into a gripping story that honors the sacrifice of all who fought and died on D-Day, you’ll also be drawn to a cache of battle-tested strategies and tactics with direct applications to modern-day business leadership.


Product Reviews

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Displaying items 1-5 of 6
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  1. 5 Stars Out Of 5
    September 24, 2010
    I had very incorrect expectations when I picked up this book. Having been exposed to a great deal of writing related to WW II as well as many films on this amazing era in the world's history, I have been influenced (as most my age have) by the most common images and language used in its description rather than living through it. We can only know about the past that which is shown to us. This is a very different approach to this topic than I have seen previously. I am not a CEO so much of the business language in the book did not resonate with me. However, what I was captured by was the human relational element that was present at the topmost leadership level during the many, many decisions that had to take place for the world's offensive against the Nazis. Sure, this book is mostly about IKE and the unparalleled way in which he took on the largest and most critical task of our time. I would inform future readers that this book also has within it an ability to make one examine ANY relationship. It isn't just about being a CEO or a military commander. It is about what it means to be faced with odds that for all practical purposes are impossible and rise to the challenge. No matter the cost. It also points out very clearly that if IKE was not surrounded by men of equal stature his task would have been impossible. It takes more than one. It takes many. A very inspiring book.... an even more inspiring era where many different types of people came together for the common good and prevailed. May these lessons not too quickly be forgotten.
  2. 5 Stars Out Of 5
    August 14, 2010
    Ken Colson
    Lead Like Ike Greg Loftus. Thomas Nelson Publisher, c. 2010. Ten Business Strategies From The CEO of D-Day, reads like a history book while analyzing the WW2 D-Day invasion as a business operation.General Dwight D. Ike Eisenhower planned Operation Overlord with one mission, Defeat the Germans! His approach using CEO strategies turned the tide in a long and hard fought war. From gaining a beachhead on the coast of France to pushing into the heart of Germany, Ike determined his mission, planned for success, remained focused and continued to prioritize.these four are part of 10 lessons presented by Loftus in demonstrating strategy and tactics in war from a business prospective.This is no boring history nor business manual. It is the marriage of accurately researched history with knowledge of high level business practice. It is interesting from the standpoint of lessons that can be learned from business and it is a fascinating historical study of the planning and events related to Operation Overlordone of the most complex operations ever conceived.Ikes words, Okay, lets go, set into motion The Longest Day and provide excellent reading and analysis from Greg Loftus. This is a Must Read book for history and business practice individuals. This excellent narrative is riveting and I actually finished the book during one sitting on a cross country flight. I recommend it.Thomas Nelson Publishers provided a complimentary copy of the book to me for review purposes.
  3. Rochester, NY
    Age: 35-44
    Gender: male
    3 Stars Out Of 5
    July 7, 2010
    Rochester, NY
    Age: 35-44
    Gender: male
    Have you ever thought about what it would be like to switch places with someone else and walk in their shoes for a day or a week or a year?Geoff Loftus makes the switch for us by naming Dwight D. Eisenhower the CEO of D-Day, Inc., the most important corporation of the 20th century.FDR and Winston Churchill become leaders on Eisenhowers Board of Directors. Ike becomes an upper-level middle manager.Its an odd and interesting twist on a familiar story that begins with a great deal of promise but weakens and tires as the book progresses.The book is well-researched and, as the title promises, analyzes Eisenhowers leadership and gleans 10 strategies for todays leader:Determine Your Mission Plan for Success Stay Focused Prioritize Plan to Implement Communicate Motivate Your People Manage Your People Avoid Project Creep Be Honest As Salvatore J. Vitale notes on the cover jacket, [I]ts the simplest management principles that we often forget, and its this simplicity that makes the book so promising and so disappointing.If youre a history buff and want stories to flesh out the 10 strategies, I highly recommend this book. Otherwise, Id suggest reading Eisenhowers own Crusade in Europe (1948) instead.[Full disclosure: I was given a free copy of this book in exchange for this unbiased review.]
  4. 4 Stars Out Of 5
    June 26, 2010
    Cristina Jill Mosqueda
    I have just finished Lead Like Ike, by Geoff Loftus. I was initially intrigued by the authors title; the concept of this book was brilliant; the execution, however, was innocuous with writing that is very casual and unfortunately a bit redundant, particularly when it comes to the business notions that the author is putting forth. Loftus has used the preparation for D-Day, as an outline to build a book about business strategies; with General Eisenhower serving as the chief executive officer, of a new division, which had been given all but impossible goals. The primary narrative of the book is World War II from Eisenhowers perspective. The story line is chronological and easy to follow. Periodically, mostly boxed sections, address the business strategy of this book. For example: Plan to Implement, Adjust, adjust, adjust. No Matter how much planning you do, you will have to improvise as you go. Accept that as part of your planning, and give yourself contingency plans. This is another way of saying you must manage risk. (pg. 47) The author ties Eisenhowers actions and circumstances to initiatives and suggestions for contemporary business people. Case in point, he writes about the Allies disinformation campaign and phantom force; warning current business people that they should not easily dismiss disinformation campaigns in todays environment where social networks and blogs make it so easy to get out the wrong information. Lead Like Ike would be the perfect book to read on a long plane ride if you are interested in history or business, and looking for something light to keep you company over the Pacific. However, it does not offer profound insight on either the War or business; the reading is entertaining and uncomplicated. received a complimentary copy of this book.
  5. 4 Stars Out Of 5
    June 24, 2010
    Bob Garbett
    Imagine being given the responsibility of starting a business with a specific goal and one year to build your team, gather equipment, and hire your employees. The goal is a task which has not only never been accomplished, its never been tried. One year is the target and you know you will be replaced if the timeline is not met. Your employees will not only number in the hundreds of thousands, they must be trained in this never been tied task, and they will be multi-national. All of this literally life or death not in an allegorical sense, but in a physical life or death sense for your employees and in a way of life sense for a majority of the worlds population. This is the daunting position Dwight D. Eisenhower found himself in in 1943. The procedures, challenges, obstacles, personalities, failures and the ultimate success, is chronicled in Geoff Loftus Lead Like Ike. Loftus identifies ten strategies used by Ike to make it all happen. He related these strategies to the modern business environment. I enjoyed the book from a historical standpoint, as well as a practical leadership guide. For me, this book was a page turner and I enjoyed it immensely. I post these reviews as a member of Thomas Nelsons Book Review Blogger Program. I receive a free copy of the book, but am not required to give a positive review.
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