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Drawing on nearly thirty years of experience in critiquing sermon delivery, Jacks here offers a practical, hands-on approach to writing sermons that consider listeners first. Jack gives samples and examples of writing that effectively captures and holds an audience's attention, and he offers practical tips and suggestions intended to help each of us find a preaching style and voice of our own. He also shows how to translate the jargon of theological textbooks into everyday language, suggests methods for rewriting sermons to avoid some of the pomposity of sermonic proclamation, and demonstrates ways to retell biblical narratives in fresh and imaginative ways.