The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business OpportunitiesUpdated Edition
The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business OpportunitiesUpdated Edition  -     By: Robert E. Johnston, J. Douglas Bate
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Thomas Nelson / 2013 / Paperback
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The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business OpportunitiesUpdated Edition

Thomas Nelson / 2013 / Paperback

In Stock
Stock No: WW433652


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* This product is available for shipment only to the USA.

Product Information

Format: Paperback
Number of Pages: 332
Vendor: Thomas Nelson
Publication Date: 2013
Dimensions: 9.02 X 5.98 X 0.75 (inches)
ISBN: 0814433650
ISBN-13: 9780814433652

Publisher's Description

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.

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