In the United States and in very many nations around the world, women are on the cusp of new financial power--and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur--a true tipping point--after which more children may have quality health care and education, workplaces may be more responsive to families, men may experience new freedoms and opportunities to pursue more meaningful careers, and more corporations and nations will be led by women, and they will thrive.
Dychtwald and Larson give us a sneak peek at the world turned right-side-up by women. To read this book is to prepare oneself for an altered--and improved--way of life.
Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation's leading experts on the lifestyle, marketing, and retirement implications of the "age wave," she has spent more than twenty years deeply involved in exploring all aspects of this subject. In 1986, together with her husband, Ken, she co-founded Age Wave, a firm created to guide Fortune 500 companies and government groups in product/service development for boomers and mature adults. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field. Ms. Dychtwald is the author of two books, has been featured in numerous articles in leading newspapers and magazines nationwide, including Advertising Age, The Chicago Tribune, The Los Angeles Times, The Miami Herald, and US News and World Report, and has appeared on countless radio and television programs. A graduate of New York University, Maddy, her husband, Ken, and their two children make their home in the San Francisco Bay Area.