Nudge: Improving Decisions About Health, Wealth, and Happiness - eBook
Nudge: Improving Decisions About Health, Wealth, and Happiness - eBook  -     By: Richard H. Thaler, Cass R. Sunstein
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Penguin Books / 2009 / ePub
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Nudge: Improving Decisions About Health, Wealth, and Happiness - eBook

Penguin Books / 2009 / ePub

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Stock No: WW48018EB


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Product Description

Juego de Bolígrafo y marcador de libro para retiros, eventos, regalos, y visitas. Muestra Susurros del Amor de Dios Para una Madre Especial---Estad quietos, y conoced que yo soy Dios. Salmo 46:10 en ambos. Con un sentimiento de inspiración en la parte posterior del marcador de libro; bolígrafo presenta acentos plateados, tinta azul, punta mediana, 5.5" largo.

Ball point pen and matching bookmark gift set for retreats, events, handouts, and visitation. Whispers of God's Love for a Special Mother---Be still, and know that I am God. Psalm 46:10 is displayed on both pen and bookmark. Inspirational sentiment is on back of bookmark; pen features silvertone accents, blue ink, medium tip, 5.5" long.

Product Information

Format: DRM Protected ePub
Vendor: Penguin Books
Publication Date: 2009
ISBN: 9781101655092
ISBN-13: 9781101655092

Publisher's Description

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking Fast and Slow

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times


Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

More than 750,000 copies sold

Editorial Reviews

"Fundamentally changes the way I think about the world. . . . Academics aren't supposed to be able to write this well." —Steven Levitt, co-author of Freakonomics
"[An] utterly brilliant book. . . . Nudge won't nudge you-it will knock you off your feet." —Daniel Gilbert, author of Stumbling on Happiness
"Nudge is as important a book as any I've read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you're not interested in any of these topics, you can read something else." —Barry Schwartz, The American Prospect
"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself." —Michael Lewis, author of Moneyball

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