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Baroness Susan Greenfield is Professor of Pharmacology at Oxford University and Director of the Royal Institution. She is also an Honorary Fellow of the College of Physicians and has received 24 honorary degres from universities all over the world. Neuroscientist, broadcaster and author, she has received the Michael Faraday medal from the Royal Society for developing public understanding of science and made the Daily Mail's 100 Most Influential Women in Britain list in 2003. She received a CBE and a life peerage in 2001 and was awarded the L'Ordre National de la Legion d'Honneur in 2003.  In 2004/5 she was 'thinker in residence' reporting to the Premier of South Australia. She is based in Oxford.

Susan Greenfield is often described as the foremost female scientist in Britain, but she is one of the best of any gender, anywhere, at getting complicated ideas across -- Independent on Sunday

Greenfield is an entertaining writer, a brilliant neuroscientist and an excellent exponent of the latest advances in brain chemistry -- New Humanist

Susan Greenfield enthrals and intrigues her readers in equal measure . . . a force of intellect and a force of nature -- John Humphrys

Asks good questions, describes intriguing facts and makes some interesting suggestions -- Financial Times

she is so fluent and persuasive a writer that just reading this important book perks up the grey cells -- Telegraph