Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property
Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property  -     By: Andrew J. Sherman
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Thomas Nelson / 2011 / Paperback
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Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property

Thomas Nelson / 2011 / Paperback

In Stock
Stock No: WW434987


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Product Information

Format: Paperback
Number of Pages: 290
Vendor: Thomas Nelson
Publication Date: 2011
Dimensions: 9.02 X 5.98 X 0.65 (inches)
ISBN: 0814434983
ISBN-13: 9780814434987

Publisher's Description

Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

Author Bio

ANDREW J. SHERMAN is a partner in the Washington, D.C., office of Jones Day and an internationally recognized authority on the legal and strategic issues of emerging and established companies. A top-rated adjunct professor in the MBA and Executive MBA programs at the University of Maryland and Georgetown University Law School, he is the author of Harvesting Intangible Assets, Franchising and Licensing, and Mergers Acquisitions from A to Z .

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