Guerrilla Advertising

Name: Guerrilla Advertising
Brand: Mariner Books
SKU: 687185
Price: 17.36 USD
Availability: InStock
Author: Jay Conrad Levinson
ISBN: 9780395687185

By: Jay Conrad Levinson

Mariner Books / 1994 / Paperback

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Product Information

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Title: Guerrilla Advertising
By: Jay Conrad Levinson
Format: Paperback
Number of Pages: 304
Vendor: Mariner Books
Publication Date: 1994

Dimensions: 9.02 X 6.00 X 0.80 (inches)
Weight: 13 ounces
ISBN: 0395687187
ISBN-13: 9780395687185
Stock No: WW687185

Publisher's Description

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In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Author Bio

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Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.