Guerrilla Advertising  -     By: Jay Conrad Levinson, Charles Rubin
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Guerrilla Advertising

Mariner Books / 1994 / Paperback

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Retail: $17.95
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Save 10% ($1.79)
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CBD Stock No: WW687185

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Product Information

Format: Paperback
Number of Pages: 304
Vendor: Mariner Books
Publication Date: 1994
Dimensions: 9.02 X 6.00 X 0.80 (inches)
ISBN: 0395687187
ISBN-13: 9780395687185

Publisher's Description

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Author Bio

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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