Guerrilla Advertising
Guerrilla Advertising  -     By: Jay Conrad Levinson, Charles Rubin
Buy Item $16.16 Retail: $17.95 Save 10% ($1.79)
In Stock
Stock No: WW687185
Mariner Books / 1994 / Paperback
Quantity:

Add To Cart


Add To Wishlist
Quantity:


Add To Cart


Wishlist

Guerrilla Advertising

Mariner Books / 1994 / Paperback

In Stock
Stock No: WW687185


Product Close-up
This product is not available for expedited shipping.
* This product is available for shipment only to the USA.

Product Information

Format: Paperback
Number of Pages: 304
Vendor: Mariner Books
Publication Date: 1994
Dimensions: 9.02 X 6.00 X 0.80 (inches)
ISBN: 0395687187
ISBN-13: 9780395687185

Publisher's Description

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Author Bio

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Product Reviews

Be the first to write a review!

Ask a Question

Find Related Products

Author/Artist Review

Back
×

Ask a Question

What would you like to know about this product? Please enter your name, your email and your question regarding the product in the fields below, and we'll answer you in the next 24-48 hours.

If you need immediate assistance regarding this product or any other, please call 1-800-CHRISTIAN to speak directly with a customer service representative.