Your Godly Brand: A Guide to Defining Your Faith-Based Brand

Like Jesus, all the leading figures in the Bible—from Abraham and Ruth to Mary and Paul—reflect eight common attributes that inform how God followers today should lead their lives. These attributes, combined with a person's own core values, form his or her godly brand. Your Godly Brand shows how branding works to influence people, how biblical figures demonstrated their brand through their actions, and how readers can define their personal godly brand through a series of thought- and spirit-provoking exercises.