Generation iY: Understanding Them. Engaging Them. Equipping Them
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Generation iY: Understanding Them. Engaging Them. Equipping Them

Growing Leaders / Compact disc

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Stock No: WW294099


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Shaping Generation iY. It’s on the minds of every parent, teacher, coach, employer and youth worker.
You are already familiar with Generation Y. May we introduce you to Generation iY. These are the young people born since 1990. We call them the iY Generation because of the impact of iPods, iPhones, iChat, iTunes, iMovies, iMacs... and the fact that life for them is often about "i."
They are a new breed of student. They are different than the Baby Boomers and Generation X before them. The Boomers asked: Why? Generation X asked: Why ask why? This new generation asks: Why not? They are confident, tech savvy, opinionated, bold, and social. The earlier research on them, however, is now inaccurate. Due to technology, the parenting styles of their mom and dad, teaching methods, and the chemicals in their foods, they display a new set of characteristics:
  • They are self absorbed
  • They are postponing maturation
  • They are addicted to media
  • They are medicated
  • They feel entitled
This resource includes four audio CD sessions with Dr. Tim Elmore. Inside are recordings and notes to help you understand, engage and Equip the young people in your life. The sessions cover:
  1. Aftershock: Responding to the Cultural Shifts of Generation iY
  2. Helicopters and Karaoke: A New Generation of Parents
  3. Screenagers: The Need of the Hour in Adolescents Today
  4. The Care, Feeding and Grooming of Generation iY

Product Information

Format: Compact disc
Vendor: Growing Leaders
ISBN: 0979294096
ISBN-13: 9780979294099

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