The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media
The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media  -     By: Michael Sitrick
Buy Item $18.99 Retail: $24.99 Save 24% ($6.00)
Expected to ship on or about 12/15/18.
Email me when this product is available.
Stock No: WW572862
Regnery Publishing / 2018 / Hardcover
Quantity:

Add To Cart

Paypal Buy Now
Add To Wishlist
Quantity:


Add To Cart

Paypal Buy Now
Wishlist

The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media

Regnery Publishing / 2018 / Hardcover

Buy 12 or more for $18.04 each.
Expected to ship on or about 12/15/18.
Email me when this product is available.
Stock No: WW572862


Product Information

Format: Hardcover
Number of Pages: 256
Vendor: Regnery Publishing
Publication Date: 2018
Dimensions: 9.00 X 6.00 X 0.75 (inches)
ISBN: 1621572862
ISBN-13: 9781621572862

Publisher's Description

"The Wizard of Spin."—Los Angeles Times

"The spin doctor's spin doctor." —Financial Times

"The Winston Wolf of Public Relations....Wolf, if you recall, was the fixer in Pulp Fiction. Played by Harvey Keitel, he washed away assassins' splatter and gore. Sitrick, 65, cleans up the messes of companies, celebrities, and others, and he's a strategist who isn't averse to treating PR as combat. Over the years, clients of Sitrick & Co. have included the late HP chairman Patricia Dunn, Roy Disney, Rush Limbaugh, Michael Vick, Alex Rodriguez, the Archdiocese of Los Angeles, and the Church of Scientology."—Fortune Magazine

"Everyone understands the importance of shaping a story, but few are as shrewdly proficient at manipulating the media as L.A. crisis manager Mike Sitrick"—Fast Company


What do you do when the reputation you've built over decades is destroyed in a day?

In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules.

Any misstep can blow up into a worldwide embarrassment on Facebook and Twitter, land on the front page of the New York Times, and bring down a CEO, a business, or a celebrity. You need a smart strategic response. You need Mike Sitrick.

In this book, Sitrick reveals the secrets that have made him America's preeminent crisis communications expert.

You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on "no comment," social media, public apologies, and more.

The question isn't whether you'll face a crisis one day, especially if you are at the top of your game. The question is what will you do when crisis comes? Don't let a lie get repeated until it's "fact," festering forever on Google. Don't let a damaging truth, stripped of nuance and context, damage your reputation forever. Follow the Fixer.

Ask a Question

Find Related Products

Author/Artist Review

Back
×

Ask a Question

What would you like to know about this product? Please enter your name, your email and your question regarding the product in the fields below, and we'll answer you in the next 24-48 hours.

If you need immediate assistance regarding this product or any other, please call 1-800-CHRISTIAN to speak directly with a customer service representative.