The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience  -     By: Jim Joseph
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Thomas Nelson / 2010 / Paperback
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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

Thomas Nelson / 2010 / Paperback

In Stock
Stock No: WW437599


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Product Information

Format: Paperback
Number of Pages: 242
Vendor: Thomas Nelson
Publication Date: 2010
Dimensions: 9.02 X 5.98 X 0.55 (inches)
ISBN: 0814437591
ISBN-13: 9780814437599

Publisher's Description

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the "experience effect," and in this book he shows how any business can create one for its brand. Filled with practical advice and real-life examples, The Experience Effect shows readers how to: Understand their brand’s target audience • Conduct more effective market research • Connect with customers on an emotional level • Establish appropriate and engaging customer touchpoints • Link digital and nondigital media • Perform a gap analysis of their brand’s marketing • And more Whatever the business, whatever the size, The Experience Effect will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.

Author Bio

JIM JOSEPH (New York, NY) is an award-winning marketing professional who specializes in building consumer brands. His client experience includes blockbuster brands like Kellogg's, Kraft, Cadillac, Tylenol, Clean Clear, and Wal-Mart.

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