I searched high and low for Bibles for my 7 year-old son. I came across this one and I was sold. I am a huge fan of the ESV and it's great to have this version so my son and I can study together.
The pictures are realistic and not cartoony. The study helps in the back are the best in any kid's study Bible that I've seen. They are not the little bubbles or pop-ups seen in most kids' Bibles. Rather, they have things like a list of "Fighter Verses" - key memory verses for kids; Promises of God, God's Plan of Salvation, a reading plan for kids and others that I can't think of off the top of my head. The helps are done by Children Desiring God Ministries of Desiring God Ministries/John Piper/Bethlehem Baptist Church fame. That may help some make a decision one way or another. The helps are biblical and vivid, seeking the glory of God so it doesn't water down the message like so many kids' Bibles.
If I had to choose one Bible for my kids this is it.
We love this bible and this is our 3rd copy of the Children's ESV in our home. Each of our children begins with this version and then they graduate to a traditional ESV at 3rd grade. What I really appreciate about it is that it is the actual scripture interspersed with beautiful illustrations of well-known stories. My daughters follow along with the scripture reading in church, reading right from their own Bibles. The binding is sturdy and there are great helps in the back of the bible including a reading plan, memory verse suggestions and an outline of the Gospel.