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Practical techniques show you how to set out your objectives, identify market trends, make a risk assessment, and develop a flexible business plan. Clear text and illustrations cover every aspect of strategic management. Simple checklists enable you to be fully prepared when defining, developing, and implementing a strategy. Accessible diagrams and flowcharts explore different options for action and provide useful examples.
Concise treatment of dozens of business techniques, approaches, skills, methods, and problems are presented with numerous photos and charts.