Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty  -     By: Leland Harden, Bob Heyman
Buy Item $21.60 Retail: $24.00 Save 10% ($2.40)
In Stock
Stock No: WW410725
Thomas Nelson / 2009 / Paperback
Quantity:

Add To Cart

Paypal Buy Now
Add To Wishlist
Quantity:


Add To Cart

Paypal Buy Now
Wishlist

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

Thomas Nelson / 2009 / Paperback

In Stock
Stock No: WW410725


This product is not available for expedited shipping.
* This product is available for shipment only to the USA.

Product Information

Format: Paperback
Number of Pages: 244
Vendor: Thomas Nelson
Publication Date: 2009
Dimensions: 9.10 X 7.30 X 0.70 (inches)
ISBN: 0814410723
ISBN-13: 9780814410721

Publisher's Description

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver - tweak websites to improve conversions and traffic flow - master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.

Product Reviews

Be the first to write a review!

Ask a Question

Find Related Products

Author/Artist Review

Back
×

Ask a Question

What would you like to know about this product? Please enter your name, your email and your question regarding the product in the fields below, and we'll answer you in the next 24-48 hours.

If you need immediate assistance regarding this product or any other, please call 1-800-CHRISTIAN to speak directly with a customer service representative.