The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future - eBook
The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future - eBook  -     By: Anna Bernasek
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Stock No: WW71994EB
HarperCollins e-books / 2010 / ePub
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The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future - eBook

HarperCollins e-books / 2010 / ePub

In Stock
Stock No: WW71994EB


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Product Information

Format: DRM Protected ePub
Vendor: HarperCollins e-books
Publication Date: 2010
ISBN: 9780061987717
ISBN-13: 9780061987717

Publisher's Description

“Anyone interested in understanding what makes our economy work must have this on their bookshelf.” —Mark Zandi, Chief Economist, Moody's

In The Economics of Integrity, acclaimed financial journalist Anna Bernasek presents a deceptively straightforward argument: that the attributes of trust and integrity, beyond being simply virtuous ideals, are actually the bedrocks of a successful economy and culture. Bernasek has written a big-idea book with the readability of Predictably Irrational, and presents a compelling hypothesis that most of the things we take for granted in our lives depend on integrity. In the words of Dan Gross (Senior Editor, Newsweek, and author of Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation), “in an era of structured finance, nano-technology, and complex business models, Anna Bernasek’s timely, valuable, and highly readable book reminds us that the economy runs on something much more simple: trust.”

Editorial Reviews

“Bernasek’s advocacy of a smart, positive spirit is a worthwhile reminder of the perils of a self-defeating negativism in an era of multiple national crises. In crisp, lucid language she lays out her positive approach.”
“Bernasek delivers an engaging and enlightening journey into the roots of integrity, building a convincing case for why it is the bedrock of our economy. I learned a lot reading this book.”
“When our businesses and markets operate with integrity we are able to create enormous wealth. Anyone interested in understanding what makes our economy work must have this on their bookshelf.”
“In this fascinating little book, Anna Bernasek shows what delivering milk has in common with financial reform. The common thread? Both need mechanisms to ensure integrity. Her insights will stick with you long after you put the book down.”
“In an era of structured finance, nano-technology, and complex business models, Anna Bernasek’s timely, valuable, and highly readable book reminds us that the economy runs on something much more simple: trust.”

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