Disrupt-It-Yourself
Disrupt-It-Yourself  -     By: Simone Ahuja Bahn
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Thomas Nelson / 2019 / Hardcover
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Disrupt-It-Yourself

Thomas Nelson / 2019 / Hardcover

This product will be released on 01/29/19
Email me when this product is available.
Stock No: WW540492


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Product Information

Format: Hardcover
Number of Pages: 256
Vendor: Thomas Nelson
Publication Date: 2019
Dimensions: 9.03 X 6.60 (inches)
ISBN: 1595540490
ISBN-13: 9781595540492

Publisher's Description

Discover eight dynamic principles to help innovation flourish from within.

 

The shelf life of well-established companies keeps shrinking as new entrants replace old ones in rapid succession. Even brands that seemed invincible only a few years ago are in danger of being disrupted by fast-moving startups. In this unprecedented environment, how can any business stay ahead of the market?

 

Companies can no longer assume innovation will "just happen"—it must be seeded, grown, and successfully harvested. They must disrupt themselves.

 

In Disrupt-It-Yourself, bestselling author and innovation expert Simone Ahuja guides readers through the DIY (Disrupt-It-Yourself) system that will sustain innovation and retain DIYers, the employees—or intrapreneurs—most committed to solving the problems of the future, even if it means moving far beyond "business as usual."

 

Based on her experience working with Fortune 500 companies and extensive research, Ahuja identifies the intrapreneurial archetype and presents eight new principles to foster a DIY mindset and action plan. In a clear, concise style with expert advice and real-world examples, this book

  • provides a new lens to help companies become faster and more fluid,
  • offers easy options to tailor the system to each company’s unique circumstances, and
  • presents strategic lessons—from Keep It Frugal to Make It Permission-less—that open up the full spectrum of innovation and make it sustainable.

Using the DIY approach, organizations can build their ability to innovate and create an approach for growth that harnesses the creativity and knowledge of employees at every level.

Author Bio

Simone Ahuja is the founder of Blood Orange, an innovation strategy advisory group with expertise in disruptive innovation, jugaad (frugal) innovation, emerging markets, and intrapreneurship. Her clients include companies such as 3M, Procter & Gamble, Target Corporation, Stanley Black & Decker, UnitedHealth Group, and Medtronic. She is a contributor to the Harvard Business Review online and is the coauthor of Jugaad Innovation,a #1 international bestseller. Simone is a highly sought-after keynote speaker in the fields of innovation, creativity, leadership, and change in the business environment. She is most often based out of Minneapolis, USA.

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