Customer Engagement For Dummies
Customer Engagement For Dummies   -     By: Roy Barnes, Bob Kelleher
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Customer Engagement For Dummies

For Dummies / Paperback

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Stock No: WW725607


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Product Information

Format: Paperback
Number of Pages: 384
Vendor: For Dummies
ISBN: 1118725603
ISBN-13: 9781118725603
Series: For Dummies

Publisher's Description

Gain, engage, and retain customers with positive experiences

A positive customer experience is absolutely essential tokeeping your business relevant. Today's business owners need toknow how to connect and engage with their customers through avariety of different channels, including online reviews and word ofmouth. Customer Experience For Dummies helps you listen toyour customers and offers friendly, practical, andeasy-to-implement solutions for incorporating customer engagementinto your business plans and keep the crowds singing yourpraises.

The book will show you simple and attainable ways to increasecustomer experience and generate sales growth, competitiveadvantage, and profitability. You'll get the know-how tosuccessfully optimize social media to create more loyal customers,provide feedback that keeps them coming back for more, become atrustworthy and transparent entity that receives positive reviews,and so much more.

  • Gives you the tools you need to target customers moreprecisely
  • Helps you implement new social and mobile strategies
  • Shows you how to generate and maintain customer loyalty inorder to achieve success through multiple channels
  • Explains how a fully-engaged customer can help you outperformthe competition
  • Learn how to respond effectively to customer feedback

Your brand's reputation and success is your lifeblood, andCustomer Experience For Dummies shows you how to stayrelevant, add value, and win and retain customers.

Author Bio

Roy Barnes is one of the leading authorities on CustomerExperience Design and Performance Management. He has more than 25years of experience delivering world class results in both thefor-profit and non-profit sectors. Bob Kelleher is theauthor of Employee Engagement For Dummies and the Founder of TheEmployee Engagement Group.

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