Crossing the Chasm: Marketing and Selling Technology Project - eBook
Crossing the Chasm: Marketing and Selling Technology Project - eBook  -     By: Geoffrey A. Moore
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HarperCollins e-books / 2009 / ePub
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Crossing the Chasm: Marketing and Selling Technology Project - eBook

HarperCollins e-books / 2009 / ePub

In Stock
Stock No: WW72015EB


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Product Information

Format: DRM Protected ePub
Vendor: HarperCollins e-books
Publication Date: 2009
ISBN: 9780061795862
ISBN-13: 9780061795862

Publisher's Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Author Bio

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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